"Selling" Books to Teens

Presenter: Linda Braun
Sponsor: The New England Round Table of Children's Librarians (NERTCL)
Schedule: Tuesday, October 18, 2005; 2:30 - 4:00 p.m.

Program description: Catching the attention of teenagers is always a challenge, for librarians as much as for parents and teachers. Consultant Linda Braun examines ways to market Young Adult literature, with an eye to techniques used online and in bookstores. This NERTCL session looks at trends in covers and colors, analyzes the differences between adult reactions and teen interest, and suggests ways libraries can replicate publishers' marketing techniques.